As Ad Sector Focuses on Data, Lots of Deals Get Done
Data is a popular commodity these days, and the desire to add to data capabilities has driven a wide range of acquisitions and investments. Here's a look at some of the deal activity and the factors behind the dollars.
MarTech Chart: The most (and least) valuable steps for vetting marketing technology
Marketing technology has exploded over the past decade, and that has fundamentally changed the role of marketing executives. Choosing tools and building a tech stack are now core responsibilities of the marketing department, not IT. How are marketers approaching that relatively new responsibility? Read on to see research from Target Marketing magazine that provides a look at how companies purchase technology today. (As seen in the MarketingSherpa Chart of the Week newsletter. Click to get a…
Measuring Content Performance Is a Top Priority for Nearly Two-Thirds of Marketers - eMarketer
Social media analytics and channel performance rank highly as well
41 marketing technology stacks from the 2016 Stackies Awards
So many projects converged for me at the MarTech conference this week in San Francisco. An amazing cast of speakers and sponsors, who knocked it out of the park (thank you!). The release of the 2016 marketing technology landscape. The shipping of Hacking Marketing. But my favorite was the unveiling of the 2016 Stackies Awards. 41 marketing teams, at companies large and small, B2B and B2C, invested time and effort to each create a single 16:9 slide that visually represented their marketing…