The Purple Agency
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Last updated 9 years ago
A Master Class in Brand Planning: The Timeless Works of Stephen King
A Master Class in Brand Planning: The Timeless Works of Stephen King - Judie Lannon and Merry Baskin (Editors). This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today.