Name it mascot design, character design, mascot logos, mascot characters or corporate mascots.
1-800-GREEN-TURF is a company in the USA that uses eco products to get your lawn green. They hired me to create the new brand identity. I created the mascot, icon, mark and badge. In this case versatility was key, so I designed all elements independently. As usual, production in Photoshop then vectorised in Illustrator.