Understanding your customer It is the motivation behind the transaction that is the key to understanding customer behavior and needs. But how do you see what they see? One tool we often use, to hypothesise around different consumer motivations is to work with personas and empathy maps. These help us see our own business through …
UX Designers frequently help customers determine how their products resonate with end-users, but what about designers themselves? UX designer Jenny Grinblo explains how she applied the Business Model Canvas to lend style to her professional swagger.
Metrics in Lean - Chart junk in performance boards and presentations - Michel Baudin's Blog
Manufacturing professionals who read Edward Tufte‘s books on visualization may be stunned to discover that their 3D pie charts, stacked bar charts, and green safety crosses are chart junk. These charts are common, both on shop floor performance boards and in management presentations. But they are information-poor, and their decorative elements distract, confuse, and occasionally mislead. […]
INFOGRAFÍA. Conoce y utiliza el Business Model Canvas
¿Quieres armar tu negocio de la manera más completa y profesional? ¿No sabes cómo? A través de esta nueva infografía, conoce qué es y cómo se usa el Business Model Canvas (BMC), una herramienta muy útil en el desarrollo de la idea de negocio. Te invitamos también a consultar los artículos que anteriormente hemos publicado … Continuar leyendo "INFOGRAFÍA. Conoce y utiliza el Business Model Canvas"
The Project Canvas – Defining Your Project Visually
Defining a project accurately is critical to its success. Sometime this isn’t an easy task, particularly at the beginning: small deviations at the start can have exponential negative effects later on. This post presents a tool to help you visualize your project: The Project Canvas. Download the canvas and read more about how to use…